CRM platform - Extension for Salesforce Marketplace

Business Scenario

The client is a leading technology solution and email marketing service provider based in the UK. Millions of people and businesses trust them to publish the right content, to the right person, at the right place, at the right time using personalized handwritten notes.

Challenges

  • The client wanted to develop a personalized end to end digital marketing platform for their customers.
  • They also wanted to execute a marketing campaign focusing on reporting framework and analytics for the same.

Solution Highlights

  • Enabling handwritten letter based campaign management
  • Providing personalize message overview
  • Facility to select stationery or customize the template and set date of sending mail
  • Enabling access to Salesforce CRM enterprise data for campaign planning
  • A web-service based secured connector to bridge Salesforce CRM and different 3rd party service provider to automate and improve agility for data exchange

Benefits

  • Increased buying intent
  • 42% new customers for their clients
  • Increased in user engagement with targeted campaigns
  • Customer conversion from prospect increased by 33%