Digital Marketing for Leading Insurance Software Company

Business Scenario

The client is one of the top insurance providers in Norway delivering core insurance solutions to captives, marine insurers, brokers and financial institutions for over 30 years.

Challenges

  • The client faced challenges in achieving defined business objectives due to lack of proper sales and marketing processes.
  • They were in need of a core marketing technology, product road-map, and marketing strategy for their recently launched insurance packages.

Solution Highlights

  • A complete website re-design and content restructuring based on buyers’ persona and keyword analysis
  • Customer’s website transformed into a fully responsive design (HTML5)
  • Better SEO using organic search
  • Strategic web analytics (Google Analytics) and tracking of a web campaign
  • Improved content marketing and distribution
  • Introduced SMM/SMO
  • Marketing automation implemented successfully
  • CRM integration and lead management for better customer analysis
  • Dedicated campaign and customer behavior analytics to design marketing roadmap

Benefits

  • The business expanded in new geographies with an increased digital presence
  • Successfully increased customer base
  • A significant increase in market share
  • Expansion product road-map