Digital Marketing for Norway’s Largest Automobile Service And Trading Company

Business Scenario

The client is one of Norway’s largest service and trading companies. The business unit consists of segments for car imports, car rental and car financing. The customer was looking for a strategic partner with experience and expertise in the IT and Automobile domain.

Challenges

  • Client lacked a digital presence due to which the brand awareness and customer engagement was almost nil.
  • The objective of this partnership was to innovate the client’s service models with improved and automated processes through digital transformation.

Solution Highlights

  • Introduced digital signage engine
  • A community platform for enhanced customer experience
  • Incorporated campaign planning solution for better marketing presence
  • Customer reviews application for test drive campaign
  • Presentation template design
  • Performance measurement apps to optimize the performance
  • Quote generator apps for sales executive team
  • Workshop scheduler to automate service delivery
  • Loyalty and feedback solution for customer
  • E-Commerce platform to increase digital presence

Benefits

  • Automated online service booking via the digital application
  • Customer feedback and review to improve the customer experience
  • Loyalty and reward for an existing customer in lieu of longer association